Jeanmarie sells FRC 62.76: The best credit cultures get deals done to allow for growth and profitability without allowing shaky deals to sneak through the door.

A bank's ability to consistently make loans that are repaid, and therefore don't create losses down the road, is a reflection of the bank's credit culture. Sometimes, so much money that the bank will fail. But if a loan doesn't get repaid, then the bank loses money. It's this kind of performance that sets First Republic apart. Most banks are lucky to end up with the loan and a checking account.


Joslyn:
First Republic specializes in jumbo mortgage loans, the kind that wealthy individuals use to buy their expensive homes.

Maddie:
To bring in new customers, the bank focuses first on its mortgage loan product.

Kathey:
That helps keep clients happy and loyal to the bank for life.

Alyse:
The bank takes pride in its low employee turnover, creating stable relationships over long periods of time with its clients.

Karlene:
Competition for these customers is fierce, and the bank has developed tactics to support their strategy.

Sherryl:
Instead of sending in thousands of troops to blanket a huge area, they send in a sniper to target only the most high-value targets.

Tayna:
First Republic's seven markets are home to 56% of all the high-net-worth households in the U.S.

Jacquiline:
High-net-worth individuals, of course.

Roseann:
What demographic has the most deposits, are the most creditworthy, and have the most need for robust wealth management, insurance, and financial planning services?

Jannie:
Think about it: Banks make money by accepting deposits, making loans, and providing other fundamental financial services like wealth management.

First Republic Bank (NYSE:FRC)
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