Patience:
It may not happen overnight that Facebook is cutting Yelp from small businesses market, but the gradual and unmistakable commerce implementations that the company is making give a hint about its small business agenda.
Alva:
Creating a platform that connects vendors to consumers is what Facebook Inc (NASDAQ:FB) is driving to.
Jocelyn:
At the end of the day, Facebook can monetize its thriving small business community by serving ads or taking a cut from in-app purchases.
Lewis:
As can be seen from the numbers, Facebook is steadily winning over small business, and there is a strong chance they will stick and lead to more defection from review sites like Yelp.
Rachelle:
There are currently over 45 million active small businesses on Facebook, up from 40 million back in May.
Shery:
Nevertheless, the company appears to have serious monetization agenda targeting the small business market, and that is where Yelp and others will be disappointed.
Temple:
Alternatively, clicking on a product can also surface the option to purchase the item right away without leaving Facebook.
Eboni:
They can either be directed to the website of the vendor or be taken over to Facebook Messenger where they can ask questions and gest answers about the item in a chat.
Janyce:
When a user taps or clicks on a product under the Shop section, they can trigger multiple actions.
Iola:
In this case, a business like a restaurant can promote its name as well as menu by using the new features.
Yelp Inc. (NYSE:YELP)
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