Risa sells SHAK 47.17: So why don't more restaurants serve what the public clearly increasingly wants?

It's not a small amount, but in the grand scheme of things, it pales in comparison to the $683 billion the nations' restaurants did in sales last year. Smoothie venues and juice bars generate approximately $2.4 billion worth of revenue every year in the United States alone. And yet, a Smoothie King franchise may not be the most effective way to participate in this craze (it's certainly not the most liquid), in part because it's not the most effective way to reach the widest audience of smoothie drinkers. Look for more than a couple hundred more to be erected before the end of 2017, as the smoothie revolution has finally hit a critical mass. There are now 730 locales, many of which have just been established in the past year.


Herma:
That's important as Shake Shack expands to suburban malls and other locales that are unlikely to have the draw of some of its NYC locations.

Clarissa:
New sandwiches like the Chicken Shack and events like the Carpetbagger and the Major Oak should keep the brand buzzworthy and bring in more frequent visits.

Georgeanna:
But investors may be underestimating the potential of Shake Shack to reinvent itself and expand its reach.

Velva:
Now available only at the company's three Brooklyn locations, the Chicken Shack sandwich was so popular that it sold out within two days of its debut, and the company could not replenish it until a week later.

Valene:
Over the summer, Shake Shack introduced a new sandwich that promises to become a fixture on menus nationwide, the Chicken Shack.

Princess:
It also shows the Shack's ability to generate buzz and expand its menu.

Jacquelin:
It's highly unlikely, a Michelin-starred chef teaming up with an ordinary chain, but Danny Meyer-founded Shake Shack brings a gourmet twist to the traditional burger joint that other chains cannot match.

Elisa:
Companies like McDonald's use temporarily available menu items like the McRib to drive traffic, create buzz, and even test out new permanent products.

Jan:
The carpetbagger was just the latest iteration of Shake Shack taking a tried-and-true staple of fast food, the limited time offer, and injecting it with its own brand of upscale deliciousness.

Cecille:
Investor excitement over a new limited-time offer.

Shake Shack Inc. (NYSE:SHAK)
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