Shanita sells SCOR 46.15: Enhancements to comScore's existing campaign measurement offering will bring mobile advertising into alignment with what is currently available for desktop display and video campaigns.

This demographic reporting is enabled through the use of our first party data sources as well as demographic data from partners, like Addictive Mobility--comScore's first mobile demographic data partner in Canada. Soon, unduplicated audience delivery insights, such as validated reach, frequency and GRPs, will also be reported for mobile to enable a truly comprehensive measure of campaign performance. Canadian advertisers are already able to leverage vCE to measure ad viewability for mobile ad campaigns across smartphones and tablets. Its customers include Internet-based companies, investment banks, creative media agencies, consumer banks, wireless carriers, pharmaceutical manufacturers and consumer packaged goods companies. Telsey Advisory Group upgraded shares of COMSCORE from a market perform rating to an outperform rating and boosted their price objective for the stock from $58.00 to $62.00 in a report on Wednesday, August 5th.


Patti:
Goldman Sachs cut shares of COMSCORE from a buy rating to a neutral rating and set a $57.00 price objective for the company. in a research note on Monday, June 15th.

Elena:
They issued a positive rating and a $70.00 target price for the company.

Johnny:
A number of other research firms also recently issued reports on SCOR.

Kendal:
Equities research analysts forecast that COMSCORE will post ($0.07) earnings per share for the current year.

Celia:
During the same period in the previous year, the business earned $0.33 earnings per share.

Lilly:
The brokerage currently has a $66.00 price target on the stock.

Yael:
The company has also been progressing in Europe, as 27% of the Android users shifted to the iOS in the region.

Iesha:
As the iPhone 6 models get more affordable for the broader audience, it will bring in another tide of demand for the smartphone version.

Katrice:
We believe that this will ignite another aggressive quarter with respect to iPhone sales for Apple.

Victoria:
As the new iPhone comes out, prices for the iPhone 6 and iPhone 6 Plus will naturally experience a slight decline.

Comscore (NASDAQ:SCOR)
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