Francoise sells TRIP 62.88: Whether Travelzoo will be successful remains to be seen.

This will allow users to search a greater number of products. One of the ideas management have come up with is a new hotel booking platform. Management is well aware of this problem and are putting a lot of investment and energy into tackling this problem. This is the problem facing Travelzoo; with so much option online and so few options through Travelzoo, the company must adapt to changing consumer preferenecs or face extintion. And Travelzoo does not offer me this option and so I go on TripAdvisor and they allow me to search and find what I am looking for.


Olympia:
Brilliant, I go and have a wonderful time.

Bridget:
I have no idea of where to go, so I look online and Travelzoo suggest a trip to Kos, Greece.

Nicholle:
Last year, I am at home minding my own business and I decide on the spot to go on holiday.

Kristin:
I will explain what this means with a personal example.

Angila:
This lack of transparency by the management shows that they are aware of the problem they are having monitizing their members.

Kerry:
Furthermore, when management is asked to disclose the ROI per member acquisition it declines to respond.

Cindy:
However, to be counted as a member all one needs to do is submit an email address.

Raymonde:
Therefore, more members means greater revenue.

Elsie:
The revenue generated is based on the audience reach of the listing.

Reva:
Revenue is generated through listing fees paid by travel and entertainment companies.

Tripadvisor Inc. (NASDAQ:TRIP)
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